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Wallpaper industry is moving toward the quality of

Author: Published:2015-05-05 Views:988

  Wallpaper industry is the development of hot, however homogenization exposed can not be ignored. You can see, the wallpaper industry with product quality and general marketing approach has been unable to maintain a leading edge in the industry, wallpaper companies are still fierce market competition stand out, the quality of the line is the trend.

  The quality of the line of how to go? Many enterprises still remain in unilateral strategy can win the market's misconception, shape the market is ever-changing, competition is very fierce. Relying on product quality to win market reputation, but the lack of systems marketing tools would be difficult to occupy a larger market. And rely solely on marketing, lack of high-quality products and brand-building is difficult to long-term development in the industry. Diversified, all-round strategic layout in order to allow enterprises to maintain greater competitive advantage in the market, where the quality of the line is the future of the wallpaper industry trend.

  Stick to quality, good brand building

  Market competition, the wallpaper industry categories range of product homogeneity increasingly clear that the competition mechanism is not perfect, which makes wallpaper companies must focus more on research and development, marketing, and customer service and other sectors. In a number of industry leaders, driven and related integration and support, wallpaper industry gradually moving towards quality era, forming a unique competitive edge and influence.

  Wallpaper brand concept is to implement and understand that businesses need real implementation. Brand promise is to practice the essence of the brand concept oath. From telling to telling the story of the product, the brand promise must be clear, credible and compelling.

  This requires first of all so that every employee understand the business of wallpaper brand concept and brand promise, so that employees believe the company's brand philosophy and brand commitment and understanding of their roles in which to make it more solid guard corporate brand culture.

  Service-oriented, and resolutely implement the

  With the enhancement of the overall economic situation, the pursuit of quality of life, there is a growing emphasis on the service. Customer first is that many companies will hit service slogan, but a variety of complaints in accordance with the current sale of view, very few companies can really do it. But the service is wallpaper most important elements of business survival.

  Product is only part of the brand experience, so just focus on product demand is unable to meet the needs of consumers. Wallpaper corporate branding needs holistic plan, only to do the above, in order to ultimately achieve the emotional link between brands and consumers wallpaper, wallpaper promote market development and progress.


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